![]() ![]() These are particularly useful if you offer some services that perhaps sit outside the usual offerings of your primary category. Here's where users can see your primary category when they find your GMB listing through a local or branded search.īeyond the singular primary category are secondary (or 'additional') categories, which provide additional details of your business type and services. It helps Google to understand the core of your business so that it can surface your Google My Business listing for the most relevant search terms. Your Google My Business primary category is probably the single most important factor in where you rank for a particular search term in your area. With this in mind, here are eight features of Google My Business that every single local business needs to use to the fullest. The key to beating your competitors in the Local Pack, therefore, lies with how you use and test Google My Business features. ![]() ![]() ![]() It's the primary way searchers find businesses, whether using the Google Maps app or performing local (or 'near me') searches online, and it's the number one ranking factor for local searches. It's no exaggeration to say that Google My Business is today absolutely critical for local businesses. The Local Pack sits just below the map in SERPs, and it consists not of organic search results and web pages, but listings in Google My Business, a feature-rich dataset that acts as every modern business' shop window, 'open' sign, directory listing, salesperson, and a whole lot more besides. What is Google My Business and the Local Pack? A long time ago, Google was faced with a question: how can it surface search results specific to a location?Īt the time, the answer was to simply encourage searchers to use the location as a keyword in the search query, but with the evolution of GPS and the willingness of consumers to hand over data about their location in exchange for functionality and convenience, the opportunity arose to simply use this data to make informed assumptions about search intent.įast-forward to today and you don't even need to add 'near me' to a search term like 'plumbers' for Google to know that you're looking for a plumber near you and to quickly bring you a list of options, called the Local Pack. ![]()
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